# EmCube

> Mobile attribution and measurement consultancy. EmCube builds and rebuilds MMP, SKAN, server-side, product analytics, and BigQuery data warehouse stacks for mobile app growth teams, full-stack from first install to revenue, so budget decisions rest on numbers that survive an audit.

EmCube is run by Muffaddal Qutbuddin, a mobile measurement specialist (Mixpanel Certified) with 9+ years and 100+ engagements across AppsFlyer, Adjust, Singular, SKAdNetwork, ATT, server-side tracking, product analytics, and BigQuery data warehouses. Work is remote and worldwide. Primary contact: muffaddal@emcube.co.

## About
- [About Muffaddal Qutbuddin, founder of EmCube](https://emcube.co/about): Who EmCube is, who it serves, and the person and credentials behind it.

## Services
- [Attribution & Conversion Architecture](https://emcube.co/services/attribution-conversion-architecture): Attribution setup for mobile apps before you scale spend. MMP implementation, SKAN 4.0 conversion values, and server-side events built to survive an audit.
- [Product Analytics Infrastructure](https://emcube.co/services/product-analytics-infrastructure): Event taxonomy, tracking plans, and analytics infrastructure for mobile apps, so you can see which users retain and why, not just how many installed.
- [Measurement Audit & Rebuild](https://emcube.co/services/measurement-audit-rebuild): A full audit of your existing mobile measurement stack. We find where attribution breaks between SDK and dashboard, then rebuild it so the numbers hold up.
- [Growth Intelligence & Reporting](https://emcube.co/services/growth-intelligence-reporting): BigQuery pipelines and reporting for mobile growth teams. LTV, cohort retention, and blended CAC in one place, so budget questions get a defensible answer.
- [Lifecycle & CRM Measurement](https://emcube.co/services/lifecycle-crm-measurement): Measurement for lifecycle and CRM programs. Connect push, email, and in-app campaigns to real retention and revenue impact instead of open rates.
- [Mobile Growth Analyst](https://emcube.co/services/mobile-growth-analyst): A fractional growth analyst for mobile teams. Ongoing analysis of your attribution and product data, turned into decisions your team can actually act on.

## Guides
- [What is an MMP and Why App Marketers Need One](https://emcube.co/blog/what-is-an-mmp): A mobile measurement partner (MMP) attributes app installs to the right media source. What an MMP does, how it works, and why app marketers need one.
- [Firebase Traffic Source Attribution Guide](https://emcube.co/blog/firebase-traffic-source-attribution): A comprehensive guide on how Firebase Analytics attributes traffic sources and handles conversion events.
- [The Complete SKAN 4.0 Setup Guide](https://emcube.co/blog/skan-4-setup-guide): How to configure your conversion schema around your actual monetisation events, so your iOS attribution data is finally worth trusting.

## Case studies
- [How a consumer app fixed a broken revenue signal before a single ad campaign ever used it](https://emcube.co/case-studies/consumer-app-skan-revenue-signal-fix): Seven different events all reported revenue, and the SKAN buckets were too wide to tell purchases apart. Both fixed before the first campaign launched.
- [How Bridebook discovered their campaigns were performing 41% better than the reports showed](https://emcube.co/case-studies/bridebook-skan-attribution-audit): SKAN was so broken it was making working campaigns look like failures, and nobody could tell without a full account audit.
- [How Africhange stopped paid installs from defaulting to organic, and grew paid attribution share 19x](https://emcube.co/case-studies/remittance-app-attribution-rebuild): Africhange paid installs were attributing to Organic, inflating CPI on every channel. After the AppsFlyer rebuild, paid share went from 2.4% to 47%.
- [How HappyShyPeople turned untracked paid web traffic into a fully attributed web-to-app funnel](https://emcube.co/case-studies/happyshypeople-web-to-app-attribution): Meta and Google campaigns were sending real traffic to the site, but none of it mapped back to app installs, or to the ad platforms for optimization.

## Contact
- Site: https://emcube.co
- Email: muffaddal@emcube.co
- Fiverr: https://www.fiverr.com/muffaddal52
- Upwork: https://www.upwork.com/freelancers/muffaddal