Terms of Use

These terms apply to your use of emcube.co. By using the site you accept them. EmCube is a mobile attribution and measurement consultancy operated by Muffaddal Qutbuddin.

Scope

This page covers the website only. Consulting engagements are governed by the separate written agreement, statement of work, or platform contract signed for that engagement. Where those documents and this page differ, the signed agreement governs.

Use of the site

You agree not to:

• Use the site for any unlawful purpose.
• Attempt to gain unauthorised access to the site, its hosting infrastructure, or any connected system.
• Interfere with the site's normal operation, including through automated traffic intended to degrade or disrupt it.

Search engine and AI crawlers are welcome, subject to robots.txt. Access for crawlers is a permission to fetch the page, not a licence to reproduce, retrain on, or redistribute this content beyond fair use.

We may restrict or terminate access to the site, in whole or in part, for any visitor found to be in breach of this section, without notice.

Content and intellectual property

Articles, case studies, frameworks, diagrams, and other material on this site are the property of EmCube unless stated otherwise. You may read, share, and quote them with attribution and a link back. You may not republish substantial portions as your own work, or resell them.

Third-party names and marks that appear on this site (AppsFlyer, Adjust, Singular, Firebase, Mixpanel, Amplitude, BigQuery, and others) belong to their respective owners. Their use here is descriptive: it identifies the platforms EmCube works with, and does not imply any endorsement, partnership, or affiliation unless explicitly stated.

Case studies and results

Case studies describe real engagements. Figures are reported as measured at the time, and client names appear only where permission was given. Measurement outcomes depend on each client's stack, market, budget, and execution. Nothing on this site is a guarantee that any particular result will be repeated.

No professional advice

Content on this site is published for general information. It is not legal, financial, or tax advice, and it is not a substitute for a measurement review of your own stack. Technical guidance, including anything about attribution, SKAdNetwork, consent, or privacy frameworks, may become outdated as platforms change their rules.

External links

This site links to third-party sites and tools that EmCube does not control and is not responsible for.

Limitation of liability

The site is provided “as is”, without warranties of any kind. To the fullest extent permitted by law, EmCube is not liable for any loss arising from your use of, or reliance on, this site or its content.

Governing law

These terms are governed by the laws of Pakistan. Any dispute arising from your use of this site is subject to the exclusive jurisdiction of the courts of Karachi. If any provision of these terms is found unenforceable, the remaining provisions continue in full effect.

Privacy

How information is collected and used is described in the Privacy Policy.

Changes

These terms may be updated. The current version is always the one posted here, with the date shown at the top of the page.

Contact

Questions about these terms go to muffaddal@emcube.co.