Your lifecycle campaigns are running.You can't tell which ones are actually moving LTV.
You have real ideas for reaching users at the right moment, but you can't act on most of them because not every touchpoint is tracked. We help you plan and set up your CRM, so every campaign fires on clean signals and every touchpoint ties back to revenue.
Untracked touchpoints don't look like missed campaigns. They look like ideas that never got off the ground.
The push, the email flow, the win-back sequence. The plan is there. But if the touchpoint isn't wired up, it isn't a campaign yet. It's a slide in a deck.
Every month it stays unwired is a month of ideas nobody can act on.
REVENUE EVENTS NEVER REACH THE CRM
Your CRM knows who opened an email. It doesn't know who renewed, upgraded, or churned, because revenue and subscription events were never connected to it. Without that signal, there's nothing to trigger a campaign off what a user actually did.
LIFECYCLE MOMENTS HAVE NO TRIGGER BEHIND THEM
The win-back sequence, the day-7 nudge, the renewal reminder. They're planned, but nothing fires them. The event that should kick off each one was never instrumented, so the campaign exists as an idea, not a running flow.
NO WAY TO MEASURE WHAT MOVED REVENUE
Even once a campaign goes out, there's no link back to whether it worked. Opens and clicks are visible. Renewals and reactivations aren't, so there's no way to tell a campaign that pays for itself from one that doesn't.
Already have lifecycle events tracked, just not tied to revenue? That's a different problem
Every lifecycle touchpoint wired up and tied to revenue.
Six steps. Fully documented at every stage. Nothing handed off until campaigns actually fire, on real signals, and tie back to revenue.
Timeline
All of this in just two weeks!
“Muffaddal helped us get on track setting up Rudderstack including connecting several destinations like meta, google and customer.io. Besides that, he acts like a bridge between the tech and marketing team, resolving issues on the go. Always helpful, kind and available when needed.”
Sharif Sediqui
Head of AI growth
Newborn Fit Mama
Retention campaigns that actually show up in revenue.
A revenue-connected event taxonomy
Every signal your CRM needs to trigger accurately, subscription events, trial transitions, feature-adoption milestones, churn signals, built and documented from the ground up. So every campaign fires on what's actually true about each user, from the first send.
CRM platform integration
Your CRM connected to your app and measurement stack with accurate data flowing both ways: real-time triggers, correct segment membership, revenue events tracked at the campaign level. The right users in the right campaigns, by design.
Revenue attribution and cohort lists, built in
Every campaign launches already able to show which renewals, upgrades, and reactivations it influenced. Not just which users were in an audience. Plus suppression and cohort lists built from real subscription data, so a churned user never gets a day-7 push meant for someone active.
An A/B test framework for revenue
A structured approach to running lifecycle experiments against revenue outcomes from day one. Holdout design, measurement window, and significance criteria, all documented. So the first test result is a revenue number, not an open rate.
Full documentation
Integration architecture, event taxonomy, and report definitions documented. Your lifecycle team extends it as new campaigns are added. Without us.
Before you reach out.
MoEngage, Customer.io, Klaviyo, Braze, and Iterable. If you're on a different platform, book a call and I'll tell you whether I can support it. The event taxonomy I design is platform-independent, so most of the work carries over regardless of which CRM you run.
It's actually the easiest starting point. There's nothing to untangle or migrate, we build the event taxonomy and CRM integration around the campaigns you're planning to run, so they launch with revenue attribution already working instead of bolted on afterward.
The cleanest method is holdout testing. A control group that receives no campaign. I design the holdout, measure the revenue difference between groups over a defined window, and calculate lift. That separates a campaign that moved revenue from one that just reached an audience that would have converted anyway.
Up to a point. Some of the integration runs entirely in the CRM and your measurement tools. But some signals require SDK or server-side event work to flow correctly. I'll scope what's possible without engineering, be upfront about what each path delivers, and tell you where a developer is genuinely needed versus where it isn't.
Scope depends on how many platforms need to be connected and how much instrumentation work is required. Email us your requirements and I will share the detail proposal with scope and timelines
Make retention work show up in your revenue numbers.
An untracked touchpoint isn't a campaign, it's just an idea. Reach out, and let's find every gap and get it closed.